The UK’s biggest bus companies First Group, Arriva and Stagecoach are offering a free ride to passengers who board a bus instead of taking their car.
First Group chief executive Sir Moir Lockhead explains the environmental motivation of the initiative.

Radio 4, Today Programme, 20 Sept 2010

I’ve not seen any other indications that Stagecoach, First or Arriva are giving tickets away so did a Google search using the term free bus tickets to find out more. The top search result directed me toward free bus travel as a concession, that’s not what the story is about. The second result looked more promising “FirstGroup Buses – Free Offer – Leave the car, take the bus for free for a week in Aberdeen, Glasgow, Chester, Greater Manchester, York, Sheffield, Leeds and Plymouth” pointed to the aptly named www.freebusticket.co.uk, I clicked on the link and read ….

And that was it! The following links were all about concessionary fares, children under 5 going free, a free university link etc. Nothing to support an ‘ambitious ticket giveaway’. It’d be nice if Leon Daniels of FirstGroup, who publishes his own blog, could expand how the free tickets can be obtained and how FirstGroup, Arriva and Stagecoach are collaborating on the distribution of free tickets.