From a press release today …..
“Megabus.com, the UK’s largest low-cost inner city coach service, has appointed viral and digital marketing agency TAMBA to create its first multiplayer viral game; promoting popular routes across the country.”
I just hate phrases like ‘viral marketing’!!!! Anyway, the press release goes on ….
“The game, Mega Ride, which is the first multiplayer game produced by TAMBA, challenges players to play against the computer or against friends by creating a room where others can join a motorway bus race. Choosing between two popular routes – Glasgow to London or Leeds to Portsmouth – Mega Ride encourages players to collect passengers at regular bus stops, avoiding road obstacles and picking up Megabus tickets along the way. At the end of each game scores can be entered on to a leaderboard, and players achieve a driver status based on their accuracy.”
Here it is.
P.S. If you can find a way of disabling the bloody music I’d be eternally gratefull. I know I can turn my speakers down but I then forget to restore them to the usual setting.