This video refers to drinking skud in Zimbabwe. The drink was originally called chibuku (after the name of the brewery) and was known as ‘the beer of good cheer’. Originally it was sold in wax cartons similar to milk cartons. Now it’s sold in plastic containers called scuds named after the scud missile and the drink is now referred to as scud. The container does actually look like something which you’d ram into a launcher and then send skyward. Here’s a picture of a scud of chibuku.
A good description of chibuku including such information as “Actually, chibuku contains lumps of matter, not dissimilar in texture to cottage cheese, which may or may not be related to sawdust” can be read here. Having drunk chibuku myself I can confirm that this is indeed an accurate description.
PS Nice socks!